Our client Shijiazhuang Bei Guo Ren Bai Group was eager to set an exemplary role for its peer competitors in Shijiazhuang City through our design solutions to enhancing its new brand image. By asking us to undertake the branding upgrade project, our client intended to attract much larger customer flow and foster stronger loyalty of its regular customers. This is an innovative store from the shopping environment and format. It is a fusion store, a store with a sense of experience, and a store with a sense of temperature.Moreover, our client intended to cast a shopping experience-based environment with agreeable sense of cozy yet warm impression lingering on shoppers’minds.

This is an innovative store from the shopping environment and format. It is a fusion store, a store with a sense of experience, and a store with a sense of temperature.

In terms of its in-store layouts, we abandoned its traditional mandatory way of arranging in-store functional areas. By combining its in-store functional areas with experiential theme, we set a conspicuous area for food cooking stalls in the place easily overlooked. In this way, the shoppers will be attracted to the place，not only does the entire supermarket have no remote corners, but also make this place more lively; moreover, the food cooking stalls help increase the time that shoppers stay in store entity. When it comes to our design on spatial environment, we adopted soil-colored decors to trigger a natural yet subtle association between food and its original growing place. Accordingly, the intuitive connection drew on in-store shoppers’ attention, thereby contributing to our client’s sales increase indirectly.

In this way, the shoppers are attracted to the place, which removes the cold corners and energizes the whole in-store ambience;

Facing the current retail market, what we are doing this time is also a revolution about " Without destruction there can be no construction ". we elaborately conducted our design. not because we wanted to take a non-mainstream path but because we strived to ornament an entire place with subtle yet compatible elements. In order to accentuate visual effects, we rigorously selected decor materials and well-matched colors to create a spatial experience-based environment, which can evoke shoppers’ natural association between merchandise and in-store decoration.